Gulfton

Neighborhood Branding

Branding | Environmental | Print
2020

Gulfton is one of the most populated neighborhoods in Houston where its residents strive to improve their quality of life for them and their families. The brand identity translates that  timeless resilience and works to be inclusive to its diverse population. A monoline iconography and an extended typeface reference the 1950’s ranch-style homes from when the neighborhood was built. The colors are taken from Bayland Burnett Park and the apartment complexes around it.




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